Devon Paige Garrison

Welcome to My Site

Bio

Apart from soon becoming a recent graduate in May, I am an avid "Wait Wait... Don't Tell Me!" fan who enjoys a cup (or six) of coffee. When I'm not working on social media or press releases, I am hanging out with my cat, enjoying a good book, or treating myself to a movie. I love anything to do with Alien, soccer and France, and I will brag about studying abroad in France and graduating high school early.

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My Experience

December 2019 - April 2020

Background & Expertise

Digital Marketing Coordinator | NUU Mobile

As a marketing and communications professional, I’ve had the opportunity to hold a variety of roles in many different companies throughout the years. Take a look below to learn more about my background and experience.

• Monitor and adjust inventory and advertising campaigns for Amazon and Google
• Provide weekly reporting on all digital campaigns
• Assist the Marketing Director with digital campaign creation
• Work with the global marketing team for content to support online advertising
• Proof content
• Be able to react to change productively and handle other essential tasks as assigned
• Create copy and design for newsletter
• Assist with B2B training materials
• Initiated influencer collaboration campaigns

Communications Experience

Communications Specialist II | Avantax | Sep 2021 - Present

Authored and delivered executive communications, effectively conveying key messages to internal and external stakeholders.
Developed and implemented intranet strategy, improving productivity, collaboration, knowledge management, security, and cost reduction.
Crafted and executed crisis communications, managing reputation and stakeholder relationships successfully.
Created engaging newsletters, boosting engagement and driving action with high readership rates and click-through rates.
Collaborated with cross-functional teams to develop comprehensive communication strategies aligned with business goals, improving communication and engagement across the organization.
Led the development and execution of all internal events, ensuring seamless coordination and execution of key events.
Managed corporate social media profiles, increasing engagement and brand visibility across social media platforms.
Spearheaded comprehensive DE&I initiatives, supporting monthly newsletters, organizing roundtable discussions, coordinating training, and launching employee resource groups to foster a community of belonging.
Supported company in earning the Great Place to Work certification, demonstrating a commitment to creating a positive and inclusive work environment.

Client Support Associate | Spruce | Aug 2020 - Sep 2021

Communicated effectively with internal and external customers to ensure smooth real estate closing transactions.
Demonstrated subject matter expertise in purchase/sale transactions, closing disclosure preparation, mortgage/loan documents, and recording requirements across various countries nationwide.
Resolved title curative and closing issues according to internal and client guidelines to avoid any delays in closing, recording, funding, and issuance of title policies.
Maintained accountability for meeting or exceeding SLAs and time-sensitive production goals with a high degree of accuracy and professionalism.
Assisted in onboarding new employees and creating training resources to improve team efficiency and productivity.

Digital Marketing Coordinator | NUU Mobile | Dec 2019 - Apr 2020

Managed digital marketing campaigns and optimized ad spend, increasing ROI.
Created and executed impactful digital campaigns that elevated brand visibility and drove conversions.
Collaborated cross-functionally to develop compelling content for online advertising initiatives.
Ensured brand messaging accuracy and consistency across marketing materials.
Demonstrated exceptional multitasking and adaptability in managing competing priorities and evolving project requirements.
Authored engaging content for a 4,000+ subscriber base newsletter and contributed to B2B training materials.
Orchestrated companywide communication efforts to keep stakeholders informed of sales and marketing initiatives and progress.
Successfully partnered with influencers to create and manage effective influencer marketing campaigns, resulting in increased brand awareness, engagement, and sales.
Negotiated and managed influencer contracts, ensuring that the terms of the agreement were beneficial to both the company and the influencer.

Freelance Social Media Manager | DNZ Landscaping | Jun 2019 - Nov 2019

Curated engaging content for Facebook, increasing engagement by 20%
Researched and analyzed social media analytics to optimize outreach strategies
Coordinated with contractors to photograph projects throughout the duration of campaigns
Managed Facebook ads and promoted posts to drive traffic and generate leads
Executed B2C marketing campaigns to reach and convert target audiences

Marketing Assistant and Personal Banker | SouthStar Bank | May 2019 - Oct 2019

Produced video campaigns using Promo to promote the bank's products and services.
Created and curated engaging content for social media platforms, increasing follower engagement and brand awareness.
Wrote and published articles in the Austin Business Journal, showcasing the bank's expertise and thought leadership.
Designed and wrote copy for consumer marketing materials, including brochures, flyers, and email campaigns.
Coordinated and executed events in the Dripping Springs community, building relationships with potential customers and strengthening the bank's local presence.
Reported to and followed up with the marketing director to ensure all marketing initiatives were aligned with the bank's overall business goals.

Sales Associate | Citizen Watch Company | Aug 2017 - Jan 2019

Utilized Mailchimp to create and send engaging email campaigns to clients, showcasing products and optimizing sales.
Built and maintained professional relationships with clients to enhance their individual shopping experiences.
Provided curated content to clients based on their shopping needs, interests, and preferences.
Coordinated with store manager to plan and execute in-store events.
Maintained sales area displays and inventories, ensuring a clean and organized shopping environment.

Member Service Representative | RBFCU | Aug 2016 - Jul 2017

Provided exceptional member service through various channels, ensuring accurate information and issue resolution while efficiently resolving complex member concerns, maintaining a track record of high satisfaction levels.
Demonstrated extensive knowledge of Randolph Brooks FCU's products, guiding members to tailored solutions and proactively recommending additional products, consistently surpassing cross-selling targets, contributing to revenue growth.
Built enduring member relationships with empathy, trustworthiness, resulting in high satisfaction and loyalty, while collaborating with team members to enhance branch performance and maintain a positive work environment.
Conducted precise financial transactions while adhering to security protocols and compliance standards, ensuring strict adherence to regulations, staying updated through ongoing training and professional development.
Maintained organized records of member interactions and transactions in compliance with policies, prepared and processed necessary documentation for various financial services, and pursued continuous professional development, staying current with industry trends and advancements.
Utilized member feedback to enhance service delivery and improve the overall member experience.

Personal Banker | Texas Republic Bank | May 2014 - Jul 2016

Built and managed a diverse portfolio of client relationships, consistently delivering personalized financial solutions tailored to individual needs and goals.
Conducted comprehensive financial assessments, identifying cross-selling opportunities on a wide range of banking products and services, including loans, mortgages, and investments.
Efficiently managed a high-volume teller line, ensuring accurate transaction processing and exceptional customer service, while also demonstrating proficiency in banking software and technology to streamline operations.
Collaborated with branch team members to maintain operational excellence, while resolving complex customer inquiries and issues promptly to maintain high levels of client satisfaction.
Demonstrated a deep understanding of Texas Republic Bank's products, policies, and compliance standards, upholding strict adherence to regulatory requirements and contributing to process improvements.
Actively participated in ongoing professional development, attending training sessions, and staying current with industry trends and best practices to enhance service delivery.

Education

B.S. Public Relations

August 2016 - May 2019

Texas State University, San Marcos

The public relations program focuses on critical thinking and strategic communication. Throughout my curriculum, I completed courses which allowed me to become skilled in public relations, including campaigns, research and writing for the mass media. Other courses include videography, HTML and coding, certifications, web design, and advanced social media analytics.